Every free coupon tool is paid by the merchant.
Honey was caught hijacking affiliate links in 2024 — the extension silently overwrites the creator's referral tag with its own at the moment of checkout. Rakuten, Capital One Shopping, and Karma all monetize your cart in adjacent ways. The tool is free because you are not the customer; the merchant is, and you are the carriage.
— Bloomberg, ‘Honey’s last-click problem,’ Dec. 2024